This RFC is a follow up to the previous marketing RFC which concluded efforts may be best targeted at institutional audiences. This RFC aims to engage Messari Protocol Services for comprehensive research and reporting on Olympus over an annual collaboration. The objective is to enhance stakeholder understanding, attract new protocols and developers, and build a robust open-source data infrastructure for the community, particularly in light of Olympus' shift towards on-chain governance (OCG) and the need for broader community engagement and awareness.
The first year of following OCG implementation is a critical time period for Olympus to educate and establish a cadence of community participation. As Olympus transitions to OCG, there is a vital need to effectively communicate its value proposition to both existing stakeholders and potential new participants. Given the reduced human resources for communication in a post-working DAO era, a strategic partnership with Messari Protocol Services will ensure authoritative and legitimate coverage, aiding in the attraction and growth of the Olympus community necessary to nurture healthy on-chain governance.
To evaluate the success of this partnership, the following key performance indicators (KPIs) should be tracked by the community:
Engagement Metrics: Increase in active community participation, measured by interactions on the Olympus forums and social media channels.
Adoption Rates: Growth in the number of new users and developers contributing to the Olympus ecosystem.
Information Reach: Extent of distribution and readership of Messari’s reports, as gauged through analytics such as report downloads and references in crypto communities.
Market Impact: Observable changes in market perception and valuation of Olympus, including number of wallet addresses, Cooler Loan activity, liquidity provision activity and trading volumes (incl. Peapods activity).
Messari, established in early 2018, has grown to a team of over 130, specializing in building data analytics tools for the Web3 space. With a recent Series B funding led by Brevan Howard and a grant from The Graph, Messari has become a prominent, if not the most prominent, player in the crypto data analytics domain.
Initiation of Coverage: A comprehensive deep-dive report providing insight into Olympus’ structure, technology, tokenomics, network activity, ecosystem, roadmap, and competitive landscape.
Quarterly Reports: Four detailed reports spanning four quarters covering financial metrics, network activity, ecosystem updates, and qualitative analysis of protocol upgrades, governance, and roadmap initiatives.
Surfacing On-Chain Metrics and Key Developments: To keep stakeholders informed with data-driven research and actionable insights.
Facilitating Protocol Business Development: Disseminating high-quality information to over 350k subscribers, increasing the likelihood of more integrations and developments with Olympus.
Institutional Adoption: Providing accurate coverage to major funds, banks, financial services, and corporations, enhancing understanding and potential partnerships.
Distribution Metrics: Leveraging Messari's extensive reach through platforms like Bloomberg Terminal, S&P Global Capital IQ, and Refinitiv.
Commitment to Transparency: Demonstrating Olympus’ dedication to transparency and accountability, positively influencing user, client, and partner perceptions.
Pricing & Resources
Initiation of Coverage: $30k
Quarterly Reports: $25k each (Total for four reports: $100k)
Total Cost: $130k (Payments accepted in USDC, BTC, or ETH)
The funding will support research, data science, engineering, and distribution efforts.
See the Full Proposal here: Olympus DAO & Messari Protocol Services
The first quarterly report shall be initiated in the same quarter Phase 2 of OCG goes live (estimated Q3), and continue over the next three quarters for duration of the contract equaling four total reports. Messari may touch base with someone on the post-OCG skeleton crew for ongoing communication and clarification about protocol status and developments.
Engaging Messari Protocol Services aligns with Olympus’ strategic goals of re-educating and enlightening stakeholders, enhancing on-chain governance participation, and effectively communicating its value proposition. This partnership will provide the necessary authoritative coverage and reporting to bolster Olympus’ position and growth in the evolving crypto ecosystem, while nurturing the critical freshman year of on-chain governance.